Agri Marketing and its Current Status in Pakistan
Agricultural marketing involves all services that are employed in moving an agricultural produce from farm to the consumer and includes planning, sowing, harvesting, picking, grading, transporting, storage and processing, distribution, marketing and selling etc. Farmers threshing and Packing wheat grains Agricultural Marketing Information Market information generally refers to market price information, and in some cases includes information on quantities. Marketing information is a wider concept, including information on marketing channels, buyers, quality standards and so on. It includes information of all institutions, activities and functions to move agricultural produce from farm to consumer. Agencies Involved in the Information System 1. Agricultural and Livestock Products Marketing and Grading Department (ALPMGD), 2. The Federal Bureau of Statistics (FBS) 3. The provincial government departments/agencies and trade associations and producer groups. Status of Agricultural Marketin...