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Showing posts with the label Agri-Marketing

Value Chain Approach for AgriBusiness for Pakistan

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Agriculture is perhaps the most important and most neglected sector in Pakistan. Agriculture which deploys  69% of the population directly or indirectly is facing the some of the most serious problems like high prices of inputs, lack of electricity to run tube-wells, extra cost for diesel to run tractors, continuously decreasing agricultural land compared to our neighbour country, India. But at the same time the farmer has to sale the produce at a very low rate and mostly raw material is sold out. Hence, agribusiness in Pakistan has greater scope since it is in its developing phase and new & innovative minds are needed in Pakistan.  VALUE CHAIN APPROACH If we study a simple supply chain starting from raw material through retailer, we see many steps Raw material - ->  Distributor  - ->  Farm  - ->  Distributor  - ->  Processor  - ->  Distributor  - ->  Retailer if at any point some investment is ma...

Agriculture Marketing Problems in Pakistan and their possible Solutions

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Agriculture marketing is a discipline of intensive interest and research. This field directly relates agriculture and economics and is most important in terms of farm resources, inputs and outputs of growing crops and marketing them. The structure of agricultural markets is very traditional and has many flaws, which can not be overlooked. In this article I will present an account of some of the worst problems in agriculture marketing of Pakistan and at the same time suggesting some possible solutions. Wheat Trucks reaching Market Problems of Agriculture Marketing System in Pakistan 1. 40% of agricultural produce is wasted in marketing. 2. Damages during picking, harvesting and poor practices. 3. No staying power: Low margins, seasonality and high perishability being the distinct features of this industry the access to seed capital and working capital is not easy. 4. No storage facilities 5. Poor transport and communication facilities 6. No grading, packing standards    ...

Classification of Markets and Market Functionaries in Pakistan

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Agriculture marketing is an old science of business. In the history of its evolution in Pakistan, there has been some improvement brought about by evolution of communication and better crop yields through efforts of our agriculture scientist. As far as the markets are concerned, agriculture markets can be divided into 3 main categories; 1. Primary Markets 2. Secondary Markets 3. Terminal Markets A rice mill 1. Primary Markets These are periodical markets locally known as �Haats� . They are generally held once or twice a week. The days on which these markets meet are fixed so that traders can visit the area. They are generally held in the open and along roadsides in important or centrally situated localities. These markets usually serve an area of 10 km radius but it maybe more, ranging from 10 to 50 km, depending upon the availability of communication and transportation facilities. 2. Secondary Markets These markets, also known as � Mandi� , are regular wholesale markets and prov...

Agri Marketing and its Current Status in Pakistan

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Agricultural marketing involves all services that are employed in moving an agricultural produce from farm to the consumer and includes planning, sowing, harvesting, picking, grading, transporting, storage and processing, distribution, marketing and selling etc. Farmers threshing and Packing wheat grains Agricultural Marketing Information Market information generally refers to market price information, and in some cases includes information on quantities. Marketing information is a wider concept, including information on marketing channels, buyers, quality standards and so on. It includes information of all institutions, activities and functions to move agricultural produce from farm to consumer. Agencies Involved in the Information System 1. Agricultural and Livestock Products Marketing and Grading Department (ALPMGD), 2. The Federal Bureau of Statistics (FBS) 3. The provincial government departments/agencies and trade associations and producer groups. Status of Agricultural Marketin...

Agriculture Marketing Jobs in Capricorn Associates' Agrochemical Division

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Agriculturists required in Capricorn Associates' agrochemical division for sales and telemarketing. 1. Regional Sales Manager / Zonal Manager 2. Area Manager 3. Telemarketing Coordinator Apply within seven days of this ad. i.e., 05-01-2013 Read the ad for more details: